Wrangler X Cowboy Bebop
Role: Art Director
Challenge:
Wrangler faces the risk of being perceived as an old, outdated brand due to their deep commitment to cowboy culture and the American West. They have struggled to authentically gain a new generation of fans and explore pop culture.
Solution:
A collaboration with Cowboy Bebop offers Wrangler an opportunity to engage with a younger demographic that appreciates both style and nostalgia.
What the Hell is Cowboy Bebop?
"Cowboy Bebop" is a neo-noir space western anime that aired from 1998 to 1999 and became popular in the US as the first anime to be shown on Adult Swim. The show follows a group of "cowboys" who hunt criminals for rewards, blending film noir, jazz, and sci-fi for a stylish portrayal. Fans appreciate its aesthetic, themes of struggle, and adventurous spirit, which resonate with the independent, stylish ethos of the Bebop crew.
4 Exclusive Jean Styles Inspired by the 4 Main Characters
Spike Spiegel
Faye Valentine
Jet Black
Edward Wong
Ads
Outer Orbit Lookbook
All Aboard the Bebop
The Bebop is making its way to select cities as a Wrangler pop-up shop.
AD: Charlotte Garrett & Mateo Perez | CW: Ridge Hutton | AI Generation: Jessica Lober