NotHangover
Brought to you by NotCo | Integrated Campaign
Challenge:
Help NotCo launch NotHangover, a new probiotic shot which helps mitigate the effects of alcohol the day after (aka hangover).
Solution:
To resonate with young creative professionals, we leveraged the irony of over-the-top stock photo perfection, showing that while everyone might not feel perfect the night before, our product ensures they look outstanding the morning after.
The Product
Ads
Partnership with Shutterstock
Partnering with Shutterstock, we'll launch NotHangover by changing the watermarks on all their stock photos for a week.
Retail Frame Stunt
NotCO will carry out a promotional stunt in bustling retail locations like Target, Michaels, and Homegoods by replacing the stock photography in picture frames with NotHangover advertisements within the stores' framing sections.
Stock Photo Memes
To expand this campaign on social media, NotCo would begin sharing Instagram posts memes branded with NotHangover.
Nobody’s Gonna Know…
NotCO will leverage the popular TikTok trend, putting their unique twist on it to demonstrate how NotHangover ensures no one will suspect the wild night out they enjoyed.
Integrated Case Study Video
If you’d like to see more details, check out the Integrated Campaign Video:
AD & CW: Charlotte Garrett, Coco Loomis, Oliver Pollock