Fanta Soft Drink
Role: Art Director + Copywriter
Challenge:
Fanta wants to tap into a niche culture to target a younger audience that they can own.
Solution:
Fanta is known for its vibrant colors. We wanted to amp this up by tapping into rave culture.
Package and Logo Redesign
Current Packaging & Logo
Package & Logo Redesign
The bottles are made with glass that actually glows in the dark (click to learn how).
OOH Ads
Lit By Fanta Murals
Fanta will paint the walls with electric neon, glow-in-the-dark paint to create murals on the outside of nightclubs ensuring safety while you walk home.
The Fridge Gets Lit
Fanta brings vibrancy and contrast to your casual gas station fridge.
Neon Necessities
We'll create a neon-themed set of merch for our audience of partiers at festivals, raves and concerts.
Social
Fans will submit blacklight-reactive artwork inspired by Fanta using the hashtag #litbyfanta.
Fanta Goes Basic
Launching on National Dull Day, August 9th, Fanta's playful social stunt introduces "Basic Fanta," humorously challenging traditional colas.
Integrated Campaign
If you’d like to see more details, check out the Integrated Campaign Video:
AD & CW: Charlotte Garrett, Coco Loomis, Oliver Pollock