Velveeta Cheese
Role: Art Director
Challenge:
Encourage Gen Z to embrace outrageous pleasure unapologetically through experiential brand acts.
Solution:
We were asked to extend the current La Dolce Velveeta campaign in a new proactive way to target Gen Z and their outrageous pleasures.
Opposite spectrum of their current campaign, let’s show Gen Z what pleasure looks like to the upper-class.
Ads
Gold Brick Repackaging
Stunts
Velveeta X Burger King
The Golden Whopper made with three layers of Velveeta cheese.
Integrated Case Study Video
If you’d like to see more details, check out the Integrated Campaign Video:
AD: Charlotte Garrett, Alexis Bayani, Maire Mchugh | CW: Bridget Cleary