The Beauty Inside Repackaging
Young Ones 2024 Merit — Print, Promotional, and OOH
Role: Art Director + Illustrator
Challenge:
Dove wants to bring back their Real Beauty campaign for the next 20 years.
Solution:
We will redesign Dove's classic soap box packaging to an all-white design, with the beautiful designs on the inside of the box to preach that 'True beauty is on the inside.'
We will partner with in-house illustrators and global artists to create 'Dove Inner Beauty' artwork, to be featured exclusively inside the packaging showing that true beauty resides within.
The Soap Inside
The white soap will also reveal beautiful designs as it melts away.
AD: Charlotte Garrett, Dahlia Nin, Coco Loomis, Alexis Bayani