Dove’s Real Beauty Database
Young Ones 2024 Merit — Interactive, Online and Mobile
This campaign is so good, Dove actually did it, ours was submitted March 13th
Role: Art Director
Challenge:
Dove wants to bring back their Real Beauty campaign for the next 20 years.
Solution:
AI get’s beauty wrong just like humans, Dove partners with Microsoft to reeducate AI.
Integrated Campaign
Videos aren’t the favorite thing to click on in student books, but this one gets gold stars.
If you didn’t watch the video, here is a break down of the campaign:
AI Unreal Beauty
Real Beauty
We’re actually going to reteach AI by asking people to submit to our database to redo the code.
We'll make it easy for people around the world to add their beauty to the database in multiple ways…
Join Dove’s Real Beauty Database to re-teach AI what beauty really means.
AD: Charlotte Garrett, Dahlia Nin, Coco Loomis, Kelly Haworth | CW: Oliver Pollock